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Hilton’s New Age of Luxury

Hilton’s New Age of Luxury

Hilton’s luxury portfolio has entered a new era, with LXR Hotels & Resorts, Conrad, NoMad and Waldorf Astoria now firmly in the top tier of global luxury. For travellers who value individuality as well as the assurance of a trusted global brand – and the perks of a well‑used loyalty status – this new chapter of Hilton luxury reveals a network of hotels that feel less cookie‑cutter and more collectable.

A Parisian Jewel: Sax Paris, LXR Hotels & Resorts

Paris, France

In a city dominated by palace hotels, Sax Paris, LXR is a bold new statement. Opened in spring 2025 in the 7th arrondissement, this 118‑key property occupies a historic neo‑Gothic and Belle Époque building that once housed the Ségur telephone exchange, with select rooms framing Eiffel Tower views.

Inside, the atmosphere is contemporary and residential, with a wellness area, fitness centre and outdoor plunge pool offering calm after Left Bank explorations. Gastronomy is central: Kinugawa, a Japanese restaurant on the top floor, joins SAX, the all-day restaurant, alongside The Garden bar and lounge, and The Galerie, a dramatic bar lined with some 200 mirrors.

For Hilton loyalists, Sax Paris finally delivers a true in‑city luxury points option that feels intimate and distinctly Parisian.

A restored Belle Époque address, moments from the Eiffel Tower

Images courtesy of Sax Paris, LXR Hotels & Resorts

An Intimate Island Retreat: Mango House Seychelles, LXR Hotels & Resorts

Seychelles

In the Indian Ocean, LXR’s Seychelles outpost takes a barefoot‑boutique form at Mango House. Once the private home of Italian photographer Gian Paolo Barbieri, the resort unfolds along the calm bay of Anse aux Poules Bleues on Mahé’s south coast, with just 41 ocean‑facing guestrooms, suites and villas.

Life here centres on intimacy and immersion. Multiple pools, including an eye‑shaped main pool and an infinity pool, create quiet corners to retreat to, while kayaking and snorkelling reveal the vivid marine life just offshore. 

A cluster of ‘houses’ – Bay, Ocean, Beach and Cliff – steps up the hillside, offering a boutique feel with the benefits of Hilton Honors and thoughtful, host‑led experiences.

Life at Mango House unfolds between forest and sea

Image courtesy of Mango House Seychelles, LXR Hotels & Resorts

A Southern Portugal Standout: Conrad Algarve

Algarve, Portugal

In Portugal’s Algarve, Conrad Algarve has become shorthand for contemporary luxury in Quinta do Lago’s golf‑and‑gastronomy enclave. The gleaming white property sits near the Ria Formosa Natural Park and Atlantic beaches, combining a full resort offering with easy access to fairways, marinas and acclaimed restaurants.

The hotel features 154 suites, 80 apartments and two villas, alongside six restaurants and bars – including Michelin‑starred Gusto by Heinz Beck – plus a standout spa. Its acquisition by the wider Quinta do Lago resort cements its role as flagship, placing Conrad Algarve at the centre of a lifestyle playground. 

For sun‑seekers who want more than a simple beach break, it’s a polished base for wellness, golf and long, gastronomic evenings.

Luxury in Portugal’s sun-drenched Algarve

Image courtesy of Conrad Algarve

A Maldivian Masterpiece: Waldorf Astoria Maldives Ithaafushi

Maldives

Waldorf Astoria Maldives Ithaafushi is Hilton’s Maldivian flagship and a true “pinch me” escape. Accessible via a 40–45‑minute yacht journey from Malé, the resort unfolds across multiple islands with 117 beach, reef and overwater villas — each with a private pool and generous outdoor living space.

Its ambition shows in 11 dining venues, including collaborations with Michelin‑starred chef Dave Pynt, Zuma Maldives and Terra, where guests dine in bamboo pods above the trees. Wellness is equally elevated, with a large spa and an aqua wellness centre bringing a hydrotherapy-inspired concept to the archipelago.

For multi‑generational trips or ultra‑high‑end celebrations, Ithaafushi – The Private Island – offers a 32,000‑square‑metre private playground for up to 24 guests across two villas and a residence.

Overwater living and endless horizon

Images courtesy of Waldorf Astoria Maldives Ithaafushi

Twin it with: Waldorf Astoria Dubai Palm Jumeirah

Dubai, United Arab Emirates

For travellers from Europe or the Middle East, pairing the Maldives with Waldorf Astoria Dubai Palm Jumeirah creates a perfectly balanced twin‑centre escape. Set on a 200‑metre private beach on iconic Palm Jumeirah, the resort frames sweeping views of both the Gulf and Dubai’s skyline from bright, contemporary rooms and suites, each with its own balcony.

Six restaurants and bars – from Arabic‑inspired Mezzerie to LAO’s Southeast Asian flavours and the relaxed Palm Avenue – anchor days that flow between spa, pools, tennis and a floating waterpark.

Where the Maldives offers castaway calm, Dubai becomes the high‑energy prelude or finale, with shopping, desert adventures, rooftop cocktails and sleek beach‑club afternoons.

A beachfront address on iconic Palm Jumeirah

Image courtesy of Waldorf Astoria Dubai Palm Jumeirah

London is where Hilton’s luxury narrative is evolving fastest, with characterful conversions and classic power‑address hotels showing the brand at its most confident.

A Magistrates’ Court Reborn: NoMad London

London, United Kingdom

Part of the Hilton stable yet run with an independent spirit, NoMad London inhabits the former Bow Street Magistrates’ Court and Police Station, a Grade II‑listed building opposite the Royal Opera House. 

Roman and Williams’ design plays with contrast: dark, dramatic public spaces give way to a soaring, plant‑filled atrium restaurant, while guest rooms nod to the building’s judicial past with subtle, playful details. The result feels closer to a cultured private members’ club than a conventional chain hotel, complete with a residents’ library, inventive cocktails and buzzy dining, all steps from Soho, the Thames and London’s theatreland.

It’s an address that taps directly into the city’s creative pulse.

NoMad London’s soaring atrium restaurant

Image courtesy of NoMad London

A Classic London Address: Conrad London St. James

London, United Kingdom

Conrad London St. James embodies a more classically London expression of luxury. Set in the former Queen Anne’s Chambers, it sits moments from St James’s Park, Buckingham Palace and Parliament, with an art‑rich, contemporary interior.

Smart rooms, a serious art collection and polished service appeal to business and leisure guests alike, while dining highlights include The Pem and a refined, royalty‑inspired afternoon tea.

Afternoon tea, served with Westminster elegance

Image courtesy of Conrad London St. James

A New Icon: Waldorf Astoria London Admiralty Arch

London, United Kingdom

The most anticipated chapter in Hilton’s London story is Waldorf Astoria London Admiralty Arch. Set within one of the city’s most recognisable landmarks at the end of The Mall, facing Buckingham Palace and Trafalgar Square, it is due to open in 2026 as London’s first Waldorf Astoria.

Plans include around 100 rooms and suites, a substantial spa and wellness offering, a rooftop terrace and a strong culinary line‑up, with restaurants from Clare Smyth and Daniel Boulud. A grand ballroom, multiple bars and terraces, and a mix of hotel rooms and residences should position Admiralty Arch as a social hub as much as a place to stay – the kind of address that reshapes a brand’s footprint in a city.

The iconic Admiralty Arch in London

Hilton Honors Status Match joins ASMALLWORLD

As Hilton’s luxury portfolio evolves, so too do the benefits available to ASMALLWORLD Members. Through our partnership with Hilton Honors, eligible members receive an exclusive Status Match across Hilton’s global collection.

Advantage Members are matched to Hilton Honors Gold status, while Prestige and Signature Members enjoy Hilton Honors Diamond status, unlocking enhanced privileges and rewards throughout their stays. In addition, Hilton stays booked via ASMALLWORLD Collection can generate up to triple the standard Hilton Honors points.

From complimentary upgrades and late check-out to bonus points and elevated service, this new benefit is designed to make every stay more rewarding.

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