A Cult Beauty Authority Is Born
Founded by Cassandra Grey, the world of Violet Grey first came to life digitally, via a popular online magazine and an Instagram account. Grey leveraged her eye for curation and tapped her network of close Hollywood friends to build a community of beauty lovers interested in the most highly-trusted products used by the top beauty experts in the field. Today the company is a trusted beauty authority with a cult-like following thanks in large part to THE VIOLET CODE, a tightly-curated edit of committee-approved products. Audiences access Violet Grey online for niche beauty content spanning everything from founder stories to the latest gadgets- as well as for the chance to shop for the latest and greatest in beauty.