Convergence in Luxury - Milan

On the most important eve of Salone del Mobile, at a moment when Milan gathers its global creative energy, we invite you to step into a more intimate perspective on the future of luxury. Within the city’s evolving luxury landscape, a new dynamic has been quietly taking shape. Hospitality, luxury retail, and contemporary art are no longer distinct worlds. They are merging into a more immersive and experience-driven expression of luxury.
ASW Events Team

ASMALLWORLD offers exclusive access to "Convergence in Luxury", a private study-tour-style evening hosted by Ambassador Detlef Schmidt, Managing Director of viabledesign, recognised as a Top 100 Global Hospitality Leader and an expert in future strategy.

In collaboration with Philipp Plein, whose new Milanese hotel concept embodies this convergence, this private study tour has been designed to explore the intersection of luxury retail and hospitality in a highly curated and personal setting.

The evening unfolds as a curated journey at the intersection of luxury, culture, and connection. Guests will be welcomed with an exclusive aperitif and vernissage, “The Beekeeper and the Bees – Luxury Retail meets Contemporary Art,” featuring works by Maya Seas.

The experience continues with a four-course dinner at Restaurant Philipp, where refined gastronomy meets a fashion-driven atmosphere, complemented by a curated wine pairing. Following dinner, a private setting invites relaxed conversation and meaningful exchange, with the option to continue the evening in a more informal nightlife setting.

Each moment is designed to inspire connection, reflection, and dialogue across disciplines.