Soirée en Blanc with TMDW - Los Angeles

Celebrate the start of summer in true Riviera style at Soirée en Blanc – an elegant all-white evening of connection, glamour and inspiration hosted at the iconic Sofitel Beverly Hills. Join ASW and TMDW alongside a curated crowd of creators, entrepreneurs and tastemakers for a night to remember.
ASW Events Team

ASMALLWORLD is offering exclusive access at a discounted price to the Soirée en Blanc event with The Modern Day Wife, held at the stunning Sofitel Los Angeles at Beverly Hills.

Step into a dreamlike evening where modern elegance meets Parisian charm at Soirée en Blanc, The Modern Day Wife’s most anticipated annual affair. Set at the chic Sofitel, this all-white celebration invites ASW members to mingle with industry leaders, visionaries and influencers amidst curated experiences, stylish networking and elevated ambience.

With immersive brand activations, media-worthy moments and a vibrant atmosphere, the night promises both substance and sparkle. Whether you're expanding your network or simply toasting to summer, this soirée is your invitation to step into the spotlight – and into the community.

ACCESS EVENT: This event is organised by a third party, and no ASMALLWORLD representative will be present. Should you have any questions, please contact the ASMALLWORLD Events Team directly at: events@asw.com.

2:30 pm – 4:30 pm | VIP PRE-PARTY & PARISIAN PICNIC EXPERIENCE

VIP Pre-Party: Luxe Lounge Edition
Kick off your Soirée En Blanc experience in style with early access to shop our curated selection of brands before the crowds arrive. This exclusive VIP hour is your chance to connect with speakers, influencers, and fellow insiders in an intimate setting designed to elevate your networking game. Enjoy access to our elegant VIP Lounge Experience — the perfect prelude to an unforgettable evening.

VIP Pre-Party: Parisian Picnic Experience
Step into the magic of summer in Paris — right on the rooftop of the Sofitel Beverly Hills. This elevated pre-party includes exclusive access to the rooftop and a once-in-a-lifetime photo op on the helipad with sweeping city views. Indulge in a sit-down, French-inspired luxury picnic lunch and toast to la vie en rose in the most glamorous way possible. Note: This ticket type is required to access both the rooftop and helipad. Très chic!

4:30 pm | MAIN EVENT BEGINS
An immersive experience where general admission and VIP guests can explore curated shopping, engage with top-tier panels featuring industry leaders, and connect with a powerful community — all designed to inspire and elevate every aspect of modern womanhood.

4:30 pm | BEAUTÉ & BALANCE
Featuring top experts to share insider tips, trends, and transformative insights on skincare, beauty, and holistic well-being, empowering women to look and feel their best from the inside out.

5:00 pm | CHIC EN BLANC
Diving into the latest style trends, personal branding, and luxury living, this panel features industry leaders who reveal how to cultivate confidence, elegance, and a modern, aspirational lifestyle.

5:30 pm | BUILD, BRAND, BLANC
Featuring a powerhouse discussion where successful founders and executives share their journeys, strategies, and must-know advice on scaling businesses, building brands, and achieving financial success.

6:00 pm | FIRESIDE CHAT
An intimate and inspiring conversation with a leading industry founder, offering personal insights, career lessons, and behind-the-scenes stories that give attendees exclusive access to the mindset of a visionary.

6:30 pm | SPOTLIGHT SESSIONS
Features renowned figures sharing their experiences, career highs and lows, and personal wisdom, giving attendees an exclusive look into the world of fame, success, and empowerment.

7:00 pm | BEAUTY TUTORIAL ON THE MAIN STAGE

8:00 pm | FASHION SHOW
Held in the lush, tropical-inspired setting of Esterel Restaurant, this vibrant runway experience channels the breezy elegance of Tulum. Surrounded by natural textures, greenery, and boho-chic charm, top designers will showcase their latest collections in a night that blends relaxed luxury, effortless sophistication, and modern femininity — all in an unforgettable celebration of fashion, style, and summer energy.

9:00 pm | SWAG BAG PICK-UP AND GOODBYES