Private Enclosure at Royal Ascot - London

Experience the epitome of elegance at Ladies' Day at Royal Ascot, where sophistication meets exhilaration in ASW's exclusive private enclosed garden with food and drinks. Join us for an unforgettable day of high fashion, world-class racing, and indulgent luxury as we toast to tradition with champagne in hand, surrounded by the chic ambiance and the lively charm of Royal Ascot!
ASW Events Team

ASMALLWORLD offers exclusive access to Royal Ascot Ladies Day on Thursday, 19 June! Step into a world of elegance and sophistication as you join Amalia Fredriksson for a day of glamour and excitement!

Welcome, ladies and gentlemen! Prepare to be enchanted by the allure of high fashion, exhilarating races, and excellent company. Royal Ascot Ladies Day is a truly dazzling occasion where style icons display their most exquisite outfits and statement hats, while world-class racehorses compete for glory in the esteemed Gold Cup. Join us for an extraordinary day filled with unforgettable moments at one of London’s most celebrated annual events!

To elevate your experience, ASMALLWORLD has arranged an exclusive, elegantly furnished space complete with comfortable seating, chairs, and tables in a private garden that opens to the lawn overlooking the Final Straight, offering prime views of the Royal Procession and thrilling racing action.

We look forward to sharing this exceptional experience with you.

Transportation can be booked as an optional extra.

To reserve: reserve a ticket for Ascot and then select "Transportation" from the "Guest Ticket" menu.


The term “Ladies’ Day” dates back to 1823, when an anonymous poet described Thursday at Ascot as:

“Ladies’ Day… when the women, like angels, look sweetly divine.”

According to The Sun, it was traditionally a day when women were offered free or discounted tickets, which were otherwise only available to men.

While the gendered ticket pricing is no longer in practice, Ladies’ Days at many horse races in the U.K. have become synonymous with fashion competitions. At Kelso Racecourse, for example, awards are given in categories such as Best Dressed Lady, Best Dressed Couple, and Best Hat.

At Ascot, however, this tradition differs. While “Ladies’ Day” remains a popular colloquial term and the fashion highlight of the week’s races, Ascot does not officially recognize it.