The festival’s local name, die Wiesn, comes from Theresienwiese, or “Theresa’s Meadow”, where Crown Prince Ludwig and Princess Therese celebrated their marriage in 1810. Munich’s citizens were invited to join the celebrations on the fields outside the city gates, and the day was so well loved that it soon became an annual tradition.

Today, the Wiesn is far more than a wedding anniversary – each year, it becomes Munich’s beating heart. The fairground comes alive with parades of traditional costume, the shimmer of carnival rides and, most famously, the vast beer tents, each with its own distinct charm. Brass bands spill their notes into the night, steins clink in unison, and the scent of roast chicken drifts through the air. Families, friends and strangers gather shoulder to shoulder at long wooden tables, united by the same joyful rhythm.

Things move fast at the Wiesn – pretzels are snapped up, beers never stay full for long, and tickets for the best Oktoberfest nights are going even quicker. A number of ASMALLWORLD gatherings are already at capacity, but for those still hoping to be part of the festivities, three opportunities remain:

17 September 2025 | Der Pschorr, Viktualienmarkt 15, Munich

Every Oktoberfest needs a proper warm-up, and this one starts at Der Pschorr. On 17 September, ASW Ambassador Gillain Berry hosts an evening of delicious food, fresh Edelhell poured from wooden barrels, and conversation in one of Munich’s most iconic beer halls. Situated on the Viktualienmarkt, the venue combines heritage with a lively atmosphere, making it the ideal place to ease into the Wiesn and meet fellow members before the tents open. Only a limited number of places are still available, and further details and ticket access can be found here. 

28 September 2025 | Armbrustschützenzelt, Theresienwiese, Munich

For many, Oktoberfest is defined by the atmosphere inside its great tents. This year, ASW Members are invited to share in that spirit at the Armbrustschützenzelt, one of the largest halls on the Wiesn. With seating for over 7,000 guests, it carries a proud crossbowmen tradition and an atmosphere that never misses its mark. Hosted by ASW Ambassador Markus Fuhrig, the evening begins with a nostalgic bumper car ride to set the mood before moving into the tent for a night of live music, food and celebration. To make the most of the authentic Wiesn atmosphere, the dress code calls for Lederhosen for men and Dirndls for women. A very limited number of tickets remain, with full details and booking available here.

20 September 2025 | Hotel Krone, Theresienhöhe 8, Munich

When the brass bands play their final notes and the tents close their doors, the celebrations continue at Hotel Krone. On 20 September, ASW Ambassadors Gillain Berry and Elen Lang host an After-Wiesn Party directly on the festival grounds, offering an elevated way to keep the night alive. Two floors, four bars, a Champagne Lounge and an ASMALLWORLD-only area provide the perfect late-night setting, with VIP entry and drink vouchers included. Full details and tickets are available here.

As the Wiesn approaches, anticipation builds for two weeks of music, flavour and festivity unlike anywhere else in the world. Join fellow ASMALLWORLD Members in raising a stein and celebrating Bavaria’s most iconic event together.