September 13 - 21

Returning for its 23rd edition, London Design Festival celebrates the capital’s most innovative studios, galleries and creative projects. Spanning design districts from Clerkenwell to Chelsea and Bankside, this dynamic week offers free and ticketed open studios, workshops and talks. Highlights include Oxo Tower Wharf’s hands-on sessions, from millinery to ceramics and More Than Human at The Design Museum, an exhibition exploring how design can adapt in the face of the climate emergency. Stay at Egerton House in Knightsbridge for its impeccable service, location and martini bar, or the Haymarket Hotel for its proximity to London’s best galleries and theatres. 

September 21

Berlin’s famously flat course draws record chasers and elite athletes from all over the globe. With thirteen world records set here, the race zigzags past historic sites such as the Reichstag and Potsdamer Platz, culminating at the grandiose Brandenburg Gate lined with the cheering supporters. This year, all eyes are on rising Kenyan superstar Sabastian Sawe, tipped as favourite to win. If you fancy an extended stay, Berlin Art Week is the week before (September 10-14) and is offering an exciting programme of gallery openings, screenings, performances and poetry. Stay at Orania. Berlin, an Art Deco building in Kreuzberg updated with modern interiors and featuring excellent gastronomy curated by chef Philipp Vogel.  

September 21 - September 22

Every autumn, Munich transforms into the world’s largest Volksfest, with Oktoberfest drawing millions of visitors eager to experience Bavarian tradition at its finest. The beating heart of the festivities can be found inside the lively beer tents, where brass bands play late into the night, steins are raised in unison, and hearty dishes like roast chicken and pretzels are shared among friends. Among the most iconic is the Löwenbräu Festzelt, marked by its towering lion and festive atmosphere that has captivated locals and travellers alike for generations.

Whether donning dirndls or lederhosen, our annual ASW gathering at this legendary event offers you the chance to enjoy Bavarian traditions in the warm company of fellow members - complete with lively brass bands, classic Oktoberfest fare and, of course, a few foaming steins of Löwenbräu! Find out more information about the ASW Oktoberfest event here.

September 29 - October 7

One of the most high-profile weeks in Europe, spotlighting both powerhouses and emerging brands, Paris Fashion Week packs a sartorial punch. This season ushers in a fresh chapter marked by dynamic changes: Jonathan Anderson’s highly anticipated Dior debut, Jean Paul Gaultier’s ready-to-wear return after more than a decade and Louis Vuitton’s unusual shift to a daytime runway at the Louvre. With hotels filling up rapidly, we recommend staying at SO/Paris for its views of the Seine or the Mandarin Oriental for its Michelin-starred cuisine and alluring spa.

Of course, you can book all these hotels on ASMALLWORLD Collection to enjoy exclusive rates and extraordinary VIP benefits.