Are you imagining line-dancing, and dated, mournful tunes? Modern country is officially cool.
Yes, Dolly knowingly entertained the Glasto crowds in a garish rhinestone-studded trouser suit; however the country genre has expanded from its former incarnation. Home-grown British country artists like The Shires, Yola and Ward Thomas have recently garnered mainstream attention from non-country radio stations, while leading artists including Niall Horan and Adele have openly embraced their country influences. Ed Sheeran has famously collaborated with leading artists like Keith Urban, Taylor Swift, Chris Stapleton and Kenny Chesney, while up and coming UK acts like Dexeter, Sasha McVeigh and the immensely crowd-pleasing duo, Holloway Road, are garnering increasing accolades from their genre-crossing audiences. The aforementioned Country to Country (C2C) Festival has played an integral part of the growth of UK Country, and the event sells out London’s O2 Arena on each occasion in early spring.