Jeju Island was formed from an underwater volcanic eruption some two million years ago. Raw geological history is visible in every part of its landscape, from crescent black-sand beaches and basalt cliffs to the dramatic Daepo Jusangieolli cliff face where cooled lava rises in hexagonal columns. At the heart of the island is Hallasan, an extinct volcano and South Korea’s tallest peak. The island’s thunderous waterfalls, Jeongbang and Cheonjiyeon, contrast with the eerie quiet of the Manjanggul Lava Tube – a vast network of caves reopening this August following restorations. 

Jeju’s dramatic beauty has made it a favourite backdrop for K-dramas, but what sets Jeju apart is its cultural identity. One of the few regions in South Korea where shamanism remains visibly present, spiritual rituals and traditional practices are still part of daily life. Locals speak a distinct dialect and the island’s legendary haenyeo community – female free-divers who collect sea creatures without the help of oxygen tanks or modern gear – are now protected as an Intangible Cultural Heritage by UNESCO.

And then, there’s the food. Fish and seafood are the obvious heroes, harvested daily by the haenyeo and served with minimalist freshness. Another local delight, with an entire street dedicated to the delicacy, is black pork. Sizzling barbecues on Black Pork Street are paired with icy soju and a delicious array of fermented sides. For slower days, Jeju’s café scene steams with activity. Despite a tea culture stretching back a thousand years, coffee is a big deal today in South Korea and on Jeju, you’ll find striking coffee shops, situated upon sea cliffs and farmland, with breathtaking views, many of which serve locally roasted beans. 

Reaching Jeju couldn’t be easier. Direct flights from Seoul, Busan and other major Korean cities make the journey short and convenient. While there are many beautiful places to stay on the mainland before or after your island visit, Park Hyatt Busan makes a convenient and elegant stopover en route to Jeju, with sweeping marina views and dedicated service. Or for those starting in the capital, Andaz Seoul Gangnam offers a stylish stay in one of the city’s most dynamic neighbourhoods. Of course, you can explore these hotels and more on ASMALLWORLD Collection.